Freeway of thinking

Because everyone is unique

Featured cases

New Building, better care, a new face

With the expansion and renovation project of the Hospital in it’s last phase, it was time to refresh the identity. Without loosing the recognition with the existing logo, the new look has more color, a modern font and a simplified logo icon. Since the logo is just a small part of the branding,...

Let’s eat!

The Aruba Gastronomic Association (AGA) represents more than 30 well-known local and international restaurants. To drive more traffic to the affiliated restaurants, the AGA is promoting a 3 course special menu for only $99. As a pilot we designed a booth at the RIU lobby with a digital...

Vita Rifa • Win a scooter!

For those who have enough of being stuck in traffic, Vitamalt organizes a yearly Vita Rifa where the winner gets a scooter. With every purchase of a six pack, you get another chance to win this black beauty. We designed this sturdy looking Vita Rifa campaign which is promoted in stores as well as...

Freeway of inspirering

to keep you open minded

Latest posts

September 19, 2017

A Refreshing New Look For Dr. E. Oduber Hospital

With the expansion and renovation project well on its way, it was the perfect time to refresh the Hospital’s identity. Friday, September 15, 2017 the hospital’s management invited all employees to reveal the new identity. The new logo got brighter colors, a new font and a simplified logo...

July 31, 2017

#home4xmas

A short campaign for Aruba Airport. Good luck to all the...

April 3, 2017

A Freeway getaway…

Now here is a perfect recipe to recharge the batteries: What do you need? – A good running speedboat – hamacas – snorkel gear – fishing rods – fun games – Beef, fish and shrimps – Salads, bread and snacks – a grill and charcoal – a few cases of...

Life’s a beach

MooMba Beach new branding style

Consistency is the key!

Departemento di Enseñansa Aruba