Chop chop!

October 31, 2016

For the logo and corporate identity of The Chophouse we focussed on the word ‘chop’. The final concept comes from the lines that are left on the cutting board while chopping meat or vegetables. With the lines in the advertising we ‘chop’ the ads in to pieces where the visuals are placed. In this way a unique style is created for The Chophouse.


freeway-chophouse_01 freeway-chophouse_02 freeway-chophouse_03