The most important rule of branding is to be consistent. With consistency in the design elements of every image, the visual connection to your brand will become stronger and more memorable.
To strengthen the identity of the Departemento di Enseñansa Aruba (DEA), Freeway created a brand guide. It does not only show the color palette and different logo variations, it also contains specific rules and standards in which elements such as; fonts, icons, images and communication tools, are to be used.
The guidelines will help all DEA employees creating a message from the brand know and understand which elements to use and how to use them. It’s about consistency and about knowing what’s right and wrong when it comes to using those brand elements.